Extras

Graduate Assistant

A strategic design for student engagement

My mission at the Financial Success Center is to drive awareness and student engagement around our free financial education services. After the rinse-and-repeat of static graphics and Instagram story reminders to "make an appointment through Navigate" began to lose impact, I needed an approach that would challenge students to evaluate their financial behaviors.

What's something students love but rarely have? Money.

The Design

The Result

Placed in high-traffic areas across Monroe Park Campus, my flyers stopped students just long enough to tear off a dollar with a QR code directing them to our appointment homepage. For the month of November, we had a 12% increase in scheduled appointments.

Ask me about Stretch the Giraffe.

Only if you're curious, of course.

Want to know my idea for the world’s next

most watched reality TV dating series?

"Wait, these are actual presentations you gave in grad school?!"

–my mom

Check out the oddities on my creative instagram!

(collages, edits, & extras)

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