Extras

"Wait, these are actual presentations you gave in grad school?!"

     –my mom

My mission at the Financial Success Center is to drive awareness and student engagement around our free financial education services. After the rinse-and-repeat of static graphics and Instagram story reminders to "make an appointment through Navigate" began to lose impact, I needed an approach that would challenge students to evaluate their financial behaviors.

What's something students love but rarely have? Money.

Placed in high-traffic areas across the Monroe Park Campus, my flyers stopped students just long enough to tear off a dollar with a QR code directing them to our appointment homepage––and just maybe, some students felt inspired to check their credit card balance.