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STRATEGY | DESIGN | STORYTELLING
I’ve always been drawn to life's complexities. With unfettered internet access as a child, I fell down early rabbit holes: medical footage of scoliosis spinal fusions at 11, the infamous Wattpad “bad boy” tag at 15, and, now at 23, long-form YouTube essays on the sociology of meme culture and viral internet trends.
Looking back, these rabbit holes weren’t phases, they were patterns. My approach to strategy is to pay close attention to small, human details—what people fear, fixate on, and fantasize about—and translate them into cultural insights for strategic campaigns. I thrive in ambiguity, connecting dots others may overlook, and turning my curiosities into clear ideas that live beyond pixelated screens.
I Love:
A brand extension
Sleeping in a freshly made bed
Pam Houston's Essays (one of my minors in undergrad was creative writing, the other was science, technology and society).
The sound a cat makes when you pet them unexpectedly. That's called a trill!
I Hate:
A faulty aux cord on a road trip (PSA never buy tech accessories at a yard sale).
Virginia weather in March
Discovering a chin hair mid-thought with no tweezers in my bag––PCOS girlies, IYKYK!
Jotted in the margins with invisible ink:
Insanely talented at arcade basketball
The favorite child (I'm an only child)
Has watched the entirety of Game of Thrones.
That's a real dedicated person!
Has great taste in shoes (I even have a pair tattoed)
Google Sites
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